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    Privacy Policy

    Last updated: September 4, 2026

    1. Introduction

    This Privacy Policy explains how MerjUp (“we,” “us,” or “our”) collects, uses, and protects your personal information when you visit www.merjup.com or use our mobile game (collectively, the “Service”). We are committed to protecting your privacy and handling your data transparently.

    2. Information We Collect

    2.1 Information You Provide

    • Pre-launch waitlist: If you joined before launch, we collected your email address and optionally your name.
    • Feedback form: When you submit feedback, we collect your name, email, and the thoughts you share.
    • Communications: If you contact us directly, we may collect your name, email, and the content of your message.

    2.2 Information Collected Automatically

    • Usage data: We may collect anonymous information about how you interact with our website, such as pages visited and time spent.
    • Device information: Browser type, operating system, and device identifiers may be collected for analytics.

    2.3 Information Collected in the Game

    • Account and progress: Your player profile, username, avatar, coins, power-ups, and game progress.
    • Age band: At first launch the game asks for your year of birth. We store the resulting age band on your device and apply it to every ad request. We do not ask children for any other personal detail.
    • Advertising identifiers: Your device's advertising identifier and related ad data, used as described in section 6. These are not used for advertising to players in the child age band.
    • Push notification tokens: If you allow notifications, a device token so we can send them.
    • Gameplay analytics: Anonymous events about how the game is used, so we can improve it.

    3. How We Use Your Information

    We use the information we collect to:

    • Send you product updates and promotional content related to MerjUp.
    • Improve the game and website based on feedback and usage patterns.
    • Respond to your inquiries and support requests.
    • Maintain the archived pre-launch waitlist.
    • Show ads, and verify that a rewarded ad was genuinely watched before granting its reward.
    • Detect and prevent fraudulent or unauthorized activity.

    4. Data Sharing and Disclosure

    We do not sell, rent, or trade your personal information. We may share data only in the following circumstances:

    • Service providers: We use third-party tools to operate the Service (e.g., MongoDB Atlas for data storage). These providers only access data as needed to perform their functions.
    • Legal obligations: We may disclose information if required by law, court order, or governmental regulation.
    • Business transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction.

    5. Third-Party Services

    Our Service relies on the following third-party providers. We encourage you to review their privacy policies:

    6. Advertising

    MerjUp is free to play and is supported by advertising. Ads are served by Google AdMob. The only format we use is the rewarded video ad: you choose to watch one in exchange for an in-game reward, such as coins or a chance to continue a run. We never show ads that interrupt play on their own.

    To serve, measure, and protect those ads, Google and its advertising partners may collect and process your device's advertising identifier, IP address, general location derived from it, device and app information, and how you interact with an ad. Google may also use this data to detect invalid traffic and fraud. You can read how Google uses information from apps that use its services.

    6.1 Personalised and Non-Personalised Ads

    A personalised ad is chosen using data about your likely interests. A non-personalised ad is chosen only from general context, such as the app you are using. We serve personalised ads only where you are an adult and have given consent; in every other case we request non-personalised ads.

    6.2 Your Choices

    • In the EEA, the UK, and Switzerland: before any ad loads, we show a consent message from a Google-certified consent management platform. It lists our advertising partners and lets you consent, refuse, or choose partner by partner. You can change or withdraw that choice at any time from the game settings.
    • Everywhere: your device offers controls to reset your advertising identifier or opt out of ad personalisation, in Android or iOS settings.

    7. Cookies

    This website uses essential cookies for functionality (e.g., the admin authentication token) and anonymous analytics. The website does not use advertising cookies, and we do not run ads on www.merjup.com. You can disable cookies in your browser settings, though this may affect certain features.

    Advertising happens only inside the mobile game, and it uses your device's advertising identifier rather than cookies. Section 6 explains that in full.

    8. Data Security

    We implement reasonable technical and organizational measures to protect your personal data, including encrypted connections (TLS), secure authentication, and restricted database access. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

    9. Data Retention

    We retain your personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law. If you unsubscribe from our emails, we will stop sending marketing communications but may retain your data for record- keeping purposes.

    10. Children's Privacy

    MerjUp is a general-audience game, and we expect that children play it. We treat that seriously rather than assuming it away.

    Before any ad is requested, the game shows a neutral age screen asking for your year of birth. There is no way to skip it, and no ad can load until it is answered. The year determines an age band that we apply to every ad request:

    • Under 13: ads are treated as child-directed and are always non-personalised, limited to general-audience content. Your advertising identifier is not used to target ads.
    • 13 to 15: ads are treated as being for a user below the age of consent and are always non-personalised.
    • 16 and over: ads are non-personalised unless you consent to personalised ads where that choice applies.

    Beyond the year of birth, we do not ask children for personal information, and we do not build interest profiles of them or use their data for targeted advertising. We collect only what running the game requires, such as game progress. We do not knowingly collect more than that from a child, and if you believe we have, contact us and we will delete it.

    11. Your Rights

    Depending on your jurisdiction, you may have rights regarding your personal data, including:

    • The right to access the data we hold about you.
    • The right to request correction or deletion of your data.
    • The right to object to or restrict certain processing activities.
    • The right to data portability.
    • The right to withdraw consent at any time.

    To exercise any of these rights, contact us at the email below.

    12. Changes to This Policy

    We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

    13. Contact Us

    If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, contact us at hello@merjup.com.