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    Privacy Policy

    Last updated: May 21, 2026

    1. Introduction

    This Privacy Policy explains how MerjUp (“we,” “us,” or “our”) collects, uses, and protects your personal information when you visit merjup.buildwithxela.com or use our mobile game (collectively, the “Service”). We are committed to protecting your privacy and handling your data transparently.

    2. Information We Collect

    2.1 Information You Provide

    • Waitlist sign-up: When you join our waitlist, we collect your email address and optionally your name.
    • Feedback form: When you submit feedback, we collect your name, email, and the thoughts you share.
    • Communications: If you contact us directly, we may collect your name, email, and the content of your message.

    2.2 Information Collected Automatically

    • Usage data: We may collect anonymous information about how you interact with our website, such as pages visited and time spent.
    • Device information: Browser type, operating system, and device identifiers may be collected for analytics.

    3. How We Use Your Information

    We use the information we collect to:

    • Send you launch announcements, updates, and promotional content related to MerjUp.
    • Improve the game and website based on feedback and usage patterns.
    • Respond to your inquiries and support requests.
    • Manage and administer the waitlist.
    • Detect and prevent fraudulent or unauthorized activity.

    4. Data Sharing and Disclosure

    We do not sell, rent, or trade your personal information. We may share data only in the following circumstances:

    • Service providers: We use third-party tools to operate the Service (e.g., MongoDB Atlas for data storage). These providers only access data as needed to perform their functions.
    • Legal obligations: We may disclose information if required by law, court order, or governmental regulation.
    • Business transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction.

    5. Third-Party Services

    Our Service relies on the following third-party providers. We encourage you to review their privacy policies:

    6. Cookies

    Our website may use essential cookies for functionality (e.g., the admin authentication token) and anonymous analytics. We do not use tracking cookies for advertising purposes. You can disable cookies in your browser settings, though this may affect certain features.

    7. Data Security

    We implement reasonable technical and organizational measures to protect your personal data, including encrypted connections (TLS), secure authentication, and restricted database access. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

    8. Data Retention

    We retain your personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law. If you unsubscribe from our emails, we will stop sending marketing communications but may retain your data for record- keeping purposes.

    9. Children's Privacy

    MerjUp is intended for general audiences and is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us so we can delete it.

    10. Your Rights

    Depending on your jurisdiction, you may have rights regarding your personal data, including:

    • The right to access the data we hold about you.
    • The right to request correction or deletion of your data.
    • The right to object to or restrict certain processing activities.
    • The right to data portability.
    • The right to withdraw consent at any time.

    To exercise any of these rights, contact us at the email below.

    11. Changes to This Policy

    We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

    12. Contact Us

    If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, contact us at hello@merjup.buildwithxela.com.